🗄️ MARKETING MINDSET
In this series we explore some thought-provoking opinions around the function of marketing within organizations . If you take a look inside most marketing functions, even in A-list organizations, you would be surprised by the chaos that goes on within. This is because while most other functions are highly structured marketing is not. Marketing is also not well understood except by marketing aficionados. We also ponder about, what CEOs ask most about marketing. And, attempt to answer the question… are most organizations on life support? Finally we give clear solutions on how to transform the marketing function using the SSR solution!
🗄️ AI MARKETING AUTOMATION
We turn to the most recent rev-olution or is it ev-olution in the AI space. With the most widely known AI powered marketing automation chatbot ChatGPT. And, we dig a little bit deeper in our 2023 best marketing blog posts into this new phenomenon with our marketing hat on. Why? Because ChatGPT through Open AI … opened up AI Automation to the masses. We wonder what: Is Conversational AI Basics, How Has ChatGPT Revolutionalized Chatbots, Which companies are using ChatGPT to build their chatbots? And just in case you are still a newbie we unpack signing up and logging in to ChatGPT to become an Ai insider.
🗄️ MARKETING EFFICIENCY TOOLS
In the average marketing organization, the amount of detail that has to be taken care of, on a daily basis, just to get to the final big piece is absolutely mind-boggling. And, did we mention that marketing functions in general are also the ones that are the least resourced… But, the face of marketing is changing rapidly. And, get this marketing today is becoming more and more an individual content creator, and solo digital marketer route striking out on their own. So in this category, of our best marketing blog posts we look at Ai Marketing Automation Tools that will future-proof and change the face of marketing. We delve into Email Marketing Automation Tools, Content-Writing Marketing Automation Tools. To discover the features, and benefits and compare the best marketing tools.
