SSR Marketing Management Solution: Advice OR Execute Approach
Wait! Don’t go about implementing the SSR© Marketing Management Solution, before you understand the ‘approach’. The right approach can make or break your marketing organization. So, it’s important to understand the difference between an advisory approach and an executional approach before starting the SSR transformation process. Both have their strengths and weaknesses, and the right choice depends on a variety of factors. We’ll explore both approaches and explain how to determine which one is best for your organization.
➤ The SSR Way: Advisory vs Executional Consult
a. Advisory Approach | Consultative & Long-Term
An advisory approach to implementing the SSR Marketing Management Solution involves the SSR consulting team simply providing guidance and recommendations to the core in-house marketing team. This approach is collaborative, with both teams working closely together to identify the best strategies and tactics for achieving marketing success.
The SSR team takes on a purely consultative role, working closely with the marketing team to understand their unique challenges and goals, and sharing knowledge, expertise, and insights to build their capacity and capability to manage and optimize their own marketing efforts.
The goal of this approach is to empower the marketing team to take a more active role in implementing and optimizing marketing effort over time. In addition, the SSR team may provide training, workshops, or other resources to help the team develop their own skills through knowledge transfer. They may also up-skill the team in other marketing related areas such as data analysis & reporting, campaign briefing, and strategic planning.
b. Executional Approach | Implement & Short-Term
An executional approach to implementing the SSR Marketing Management Solution is more hands-on and focused on executing the necessary strategies and tactics to achieve marketing success. In this approach, the SSR team takes a direct role in the implementation process, working closely with the marketing team to develop strategy, restructure and resource the function.
Furthermore, an executional consultancy approach involves creation of the marketing strategy by the SSR consulting team. As well as additional execution of the resultant marketing campaigns, tracking performance, and optimizing marketing effort on behalf of the marketing team.
This narrowed involvement of the in-house marketing team, leads to less hands-on learning opportunities and knowledge transfer. This approach may be suitable for organizations with limited marketing expertise and resources required to achieve their marketing goals.
➤ A Clear Winner: Advice or Execute Approach
The choice between advisory and executional approaches depends on factors such as goals, challenges, expertise, and resources. Collaboration and communication between the SSR consulting and marketing team is the key to success.
The advisory approach prioritizes knowledge transfer and building marketing capacity over the long-term. While, the executional consultancy approach focuses more on short-term results and immediate execution. Ultimately, the decision on which approach to take should be based on the specific needs and goals of the marketing team.
The Advisory Approach for the SSR Marketing Management Solution is a clear winner. Why? Because, ultimately the end-game is to establish a first-class marketing organization. That is capable of Developing a Commercial Marketing Strategy, Building an exceptional Marketing Structure and Evolving the right Marketing Resources. The end result: marketing is equipped with the ability to deliver key business objectives seamlessly and successfully.
