SSR Marketing Management Solution: Phase 1 + Phase 2 + Phase 3
There is no short-cut to marketing success. Using the three phased SSR© Marketing Management Solution is the only way to solve the common dilemma of an inefficient marketing organization. If you find marketing consistently fails to meet the basic expectations of delivering company’s objectives… then… look no further than our SSR Solution. It is a three phased approach to developing a winning commercial marketing strategy that aligns with the company’s goals. The solution helps you assess the marketing function’s ability to deliver its mandate towards the company’s vision. Additionally, the SSR solution helps organizations to identify gaps and areas of improvement. Once you understand the objective of the SSR Marketing Management Solution you are ready to take the marketing function to the next level.
Phase 1 Strategy: Align Marketing Objectives with Company Objectives
The first phase of the SSR Solution is Strategy. In this phase, we focus on developing a marketing strategy that aligns with the company’s overall objectives. We consider the following questions:
- What are the overall financial company objectives?
- How do these objectives translate into marketing objectives?
- What commercial marketing strategy will deliver these objectives?
- What are the overall financial company objectives?
During this phase, the first question we consider is what are the company objectives. We look at the overall goals and targets the company has set out to achieve. Similarly we dig into the commercial priorities of the company. Such as increasing revenue through expansion into new markets, developing existing markets or even developing new products. At this stage it is important to note that the focus is on quantifiable over qualitative objectives. Once we have a clear understanding of the company’s commercial objectives, marketing management begins the next step of developing its objectives. - How do these company objectives translate into marketing objectives?
The second question we consider is how the company objectives translate into marketing objectives. We identify and classify the marketing goals to be achieved to support the company’s overall objectives. For example, if the company’s objective is to increase revenue specifically through opening new markets. Then, we set a marketing goal of penetrating new markets or even launching new products or targeting a new audience to achieve that objective. - What marketing strategy will deliver these objectives successfully?
Further, now that we have set the marketing objectives based on the company’s commercial objectives. The third question we consider is what marketing strategy will deliver this specific marketing objectives. We develop a strategy that aligns directly with the commercial goals. By aligning the marketing strategy with the company’s objectives, we ensure that the marketing efforts are focused, justifiable and quantifiable.
Phase 2 Structure: Design an Optimized Marketing Organization
The second phase of the SSR Solution is Structure: In this phase, we assess the marketing function’s ability to deliver to the company’s vision. We do this by examining:
- What is the company’s short to medium-term vision?
- Is the marketing function equipped to deliver the company’s vision?
- What marketing structure is required to support the company’s vision ?
- What is the company’s short to medium-term vision?
During this phase, the first question to consider is the company’s short to medium-term vision. We assess the company’s medium to long-term vision relative to its goals and objectives. Above all to understand where the company is going ‘its road-map’ and how that will impact the marketing organization. And most importantly to determine how the marketing function should prepare in order not to be caught flat-footed. - Is the current marketing function equipped to deliver the company’s vision?
The second question we consider is whether the current marketing function is equipped to deliver the company’s vision. We assess the marketing team’s structure, capabilities and resources. This includes evaluating the marketing team’s structure, processes, and technologies. To determine if they have the necessary skills and tools to capacitate and also achieve the company’s longer-term goals. - What marketing structure needs to be put in place to deliver the company’s vision?
The third question we consider is what marketing structure needs to be put in place to deliver the company’s vision. Based on our assessment of the marketing function’s capabilities, we develop a plan to improve the marketing structure. This includes reorganizing the marketing team, implementing new processes, or adopting new technologies. By optimizing the marketing structure, we ensure that the marketing function is better equipped to deliver on the company’s vision and achieve its goals.
Phase 3 Resource: Build a Future-Fit Marketing Function
Phase 3 – Resource: is the final stage of the SSR marketing management solution. We focus on the marketing function’s resources and identification of any gaps or areas for improvement. We ask:
- What is the current utilization of marketing resources?
- What marketing resources are required to be future-fit?
- What is the priority matrix for resourcing the marketing function?
- What is the current utilization of marketing resources?
During this phase, the first question to consider is the current utilization of marketing human resources. We evaluate the existing resources available to the marketing function, including staff, budget, and technology. And, use this analysis to identify gaps or inefficiencies in the current resource allocation and determine if the resources are being used effectively. - What marketing resources are required to be future-fit?
The second question to consider is what marketing resources are required to be future-fit. This requires assessing the marketing function’s capabilities and identifying areas for improvement or addition of new resources. This includes identifying new roles for marketing staff with specific skills. Alternatively, re-assigning existing staff based on competencies. And, even implementing new marketing technologies to increase marketing resource production capability. - What is the priority matrix for resourcing the marketing function?
The third question to consider is the priority matrix for resourcing within the marketing function. Based on analysis of the marketing resources, a priority matrix is developed. The matrix outlines the order in which resources should be reassigned, hired and/or re-allocated to specific marketing initiatives. This helps ensure that additional staff are hired based on longer-term priorities within the marketing organization. As opposed to hiring new staff at once and bloating the marketing resource budget. This approach increases efficiency, and productivity while managing budget allocation by focusing on the highest-priority resource needs.
➤ SSR© Solution | Creates a First-Class Marketing Organization
Once more, it’s worth mentioning that there is no shortcut to a first-class marketing organization. Once each phase of the SSR Solution is completed, an organization ‘installs the formula’ for developing a dynamic marketing function. That is not only directly connected to the business objectives but, guaranteed to achieve marketing goals. By implementing the SSR solution, you optimize the marketing function while simultaneously driving business success. Remember, you can’t take a randomized approach to marketing excellence it takes time and effort. However, with the right approach and mindset, you can achieve great results. If you are willing to roll-up your sleeves and take the first steps, then find out more about the simple process of implementing the SSR Marketing Management Solution today.
