SSR Marketing Management Solution: Step_BY_Step Process

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We’ve already looked at the best approach to use when implementing the SSR© Marketing Management Solution… If you’re not familiar with the concept… it’s best to bring you up-to date on the basics of the SSR Solution before diving into the process. So, let’s break it down:

5 Step-By-Step Implementation Process

The process of delivering the SSR Solution we have adopted below is advisory, we work closely with the core marketing team under the leadership of the CMO and approval of the CEO to:

1. Discuss and align each phase with the CEO and CMO in advance.
2. On-board the marketing team to understand and support the project.
3. Assign deliverables to individual team members of the marketing team.
4. Evaluate and review the progress of each phase of the assignment.
5. Generate reports for each phase as well as final reports.

This process is geared towards driving involvement while creating ownership and ultimately knowledge transfer leading to adoption.   To implement the SSR marketing management solution, we adopt a process that involves close collaboration with the core marketing team. Here is the five-point process in more detail:

Step 1 – Leadership Alignment

Align & Discuss the Entire Process with Key Stakeholders

We discuss and align each phase with the CEO and CMO, to ensure that our approach is aligned with the overall strategy and goals of the organization. To achieve this, we:

• Schedule regular meetings with the CEO and CMO to discuss project progress and alignment with the organization’s goals.
• Provide regular updates on project status and any changes to the approach.
• Solicit feedback and input from the CEO and CMO to ensure their concerns and priorities are addressed.
• Adjust the approach as needed to ensure alignment with the overall strategy and goals of the organization.
• Present the final report to the marketing team and leadership for feedback and discussion.
• Publish and distribute the final report to all stakeholders for presentation, review and final approval.

Step 2 – Team On-Boarding

Build a Strong Foundation by Engaging the Marketing Team

We start by on-boarding the marketing team to ensure they fully understand and support the project.  This helps to establish clear communication and ensure everyone is on the same page. To achieve this, we:

• Hold a meeting to explain the SSR marketing management solution.
• Present SSR Solution, unpacking each of the 3 SSR elements of Strategy, Structure & Resources.
• Communicate Importance by discussing the importance of the SSR solution and potential impact on marketing.
• Create Ownership to ensure there is team buy-in of the project and a clear understanding of the impact.

Step 3 – Project Deliverables

Collaborate by Assigning Deliverables to Individual Team Members

We assign specific deliverables to individual team members of the marketing team, based on their expertise and capacity.  This helps to ensure accountability and efficient use of resources.  To achieve this, we:

• Evaluate capacity by assessing the skills, knowledge, and experience of each member of the marketing team.
• Identify milestones, the specific tasks and responsibilities needed to achieve the project goals.
• Assign responsibility for specific deliverables to each team member based on their expertise and capacity.
• Outline KPIs to ensure that each deliverable is clearly defined and has measurable outcomes.
• Establish project timelines and deadlines for each deliverable.
• Determine the key performance indicators (KPIs) to measure progress and success.

Step 4 – Progress Evaluation

Measure Progress by Evaluating and Reviewing Assigned Tasks

We regularly evaluate and review the compiled progress of each assignment, to ensure that everything is on track and any issues are addressed in a timely manner. To achieve this, we:

• Establish clear metrics by defining measurable targets and milestones for each deliverable and communicating them clearly to the team.
• Monitor progress regularly to ensure that each deliverable is on track, and identify and address issues in a timely manner.
• Conduct periodic reviews to assess progress against established metrics and identify any areas for improvement.
• Provide feedback to the team on their progress and offer guidance or support as needed to help them achieve their goals.
• Adjust the project plan or individual assignments as needed to keep the project on track and ensure successful delivery.

Step 5 – Final Reports

Summarize Achievements, Generate and Present Final Reports

We generate and present final reports for each phase of the project, to provide a clear overview of the results achieved and any insights or recommendations for future improvement. To achieve this, we:

• Define the scope and objectives of the report, including the audience it will be presented to and the key information that needs to be conveyed.
• Develop a report structure and format that is clear and easy to understand, and aligns with the project objectives.
• Collect information from all relevant sources, including project documentation, team member updates, and other sources of significant data.
• Create the report to communicate project status and success, using charts, graphs, and other visuals to present data in a clear and compelling manner.
• Review and edit the report for accuracy, clarity, and coherence, ensuring that it effectively conveys the project status and any important insights or takeaways.

➤ SSR© Transformative Collaborative Marketing Solution

This SSR© marketing management solution advisory approach is important because it promotes collaboration and knowledge transfer between our SSR team and the marketing team. By working closely together, we can develop and execute effective marketing strategies that are tailored to the unique needs and challenges of the organization, while building the capacity of the marketing team for long-term success.

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